Clubs need a social media presence. There are many options, but Facebook remains the best choice for 99% of clubs. A club need only be on one platform, so forget about Instagram, TikTok etc. until your Facebook page is set up. A Facebook page is designed to be outward-facing and aimed at the public as a marketing strategy, and not designed for your members (though they will likely love it too). How Facebook operates changes constantly, so Google how to set up a Page if you need.
It is a Facebook Page. Not a Group!
All details in the "About" tab are accurate.
Add the Mission Statement to "About" and meeting details to "Additional Information"
Have a professional profile image or design (based on the TI logo is a good start).
Ensure the banner image is a whole-club photo less than 1 year old and is not from the Christmas party.
The page admins monitor messages. They reply the same day and know exactly what to say to inquiries.
The page is maintained, meaning people who like posts are invited to like the page, inappropriate comments are deleted, and all content is branded to Toastmasters and your club.
Great examples to gain inspiration from: