GM5 Social Posts

The purpose of social media is active marketing; giving social proof to the world that you are an active club to visit and join. Posts should be regular, interesting to your target market and make the club look welcoming, active, valuable and enjoyable to be a part of.

An attractive post is made to the page at least weekly for membership growth or fortnightly for membership maintenance
The VPPR (or delegate) has a schedule or planner for future posts
Photos, videos and content are collected during the meetings for sharing on socials
Sharing content that originates outside the club (from Toastmasters International, other speaking groups and/or memes) is kept to an absolute minimum
Photos are well shot and edited (e.g. cropped appropriately), never blurry or unflattering
The copy (wording) on posts is informative to an outsider, positive about the experience and always includes a call to action to contact or visit the club.
Posts are shared fortnightly into local community groups

Great examples to gain inspiration from:

Social Media Advantage

Imagine if your club had a Facebook strategy that makes it EASY to make the club look GREAT and entices people to visit.

Come along and understand what to post, when to post, and what a club’s strategy needs to include for successful Facebook marketing.

Walk away knowing:

✅ the (simple) techniques for taking photos and videos that make your club look vibrant, active and welcoming.. even if you only have a few members!

✅ exactly when and what to post on Facebook (how often should you post? And about what?)

✅ exactly how to write captions that are much, much more interesting than "photos from our meeting last night" (no more staring at a blank screen wondering what to write)

This session is most beneficial for: VPPR's

Comments from past attendees:

⭐️ "The strategy is clearly laid out in the handout he provided. By participating in this [Facebook] Masterclass, I now understand the thinking behind the strategy, and am better able to using the tips to help my clubs grow. I highly recommend this Masterclass to all Toastmasters. Thanks Thomas."

⭐ "My club, after hearing this presentation gained 7 guests by using his ideas; most went on to become members. "

⭐️ “Very well presented. I gained a lot of ideas which I plan to try.”

⭐️ “What a great night. Great info and gives us a place to start from.”

⭐️ “This was gold!”