The club website functions as the online front page of your club. Visitors should get a sense of who the club is, why they should visit and get an idea of what to expect when they do. It is not a hub for educational materials and content.
It doesn’t matter which platform it is hosted on (FreeToastHost is most common but others are fine if that’s what the club already has). All other online spaces should link back to this website, so it is worth the time and effort to get right. Maintenance need only be semi-annual or so.
Accurately branded, and makes the club look professional
Has no more than three pages (home, directions, contact us)
The home page has <500 words total and more space dedicated to photos than text
Directs visitors to visit the club or contact the club only
URL has no numbers (eg. 789456.toastmastersclubs.org versus smileyspeakers.toastmastersclubs.org or smileyspeakersclub.com.au)
All details are correct, including an email address/form and a phone number
Copy qualifies readers, is non-distracting, and gives only enough information to introduce your club specifics.
Great examples to gain inspiration from: