VP Public Relations

Resources

Audit.pdf

The VP Public Relations is one of the most critically important roles in the club. It is up to us to ensure a marketing strategy that provides a steady flow of qualified leads into our conversion process.

As a result, the majority of the Marketing stack is our responsibility. And it can be a lot, especially from a cold start.

On the left is the Online Credibility Audit. Use this as the starting place to ensure your three most valusable online assets; Club Website, Google Maps and Facebook Page are set up, or updated for maximum effectiveness.

Start there, and you'll have maintenance-level marketing sorted out for your club.

This audit checklist also forms the basis of the 'Online Credibility Optimiser' workshop video at the bottom.

Projects to work on:

The club website functions as the online front page of your club, so it is worth the time and effort to get right; looking professional and directing visitors.

Google loves to prioritise Maps results in all it’s queries. And when the vast majority of people use their phone to navigate, it’s a big advantage to have your club accurately listed in Google Maps.

Clubs need a social media presence. There are many options, but Facebook remains the best choice for 99% of clubs. A club need only be on one platform, so forget about Instagram, TikTok etc. until your Facebook page is set up.

In order to target our marketing, we need to determine and set who exactly we're aiming to attract as guests. With marketing starting to move, take these steps to ensure message to market match as we move into active strategies.

The purpose of social media is active marketing; giving social proof to the world that you are an active club to visit and join. Posts should be regular, interesting to your target market and make the club look welcoming, active, valuable and enjoyable to be a part of.

Online Credibility Optimiser

To attract guests we need a solid, online PR strategy. But how do we establish our club online to look inviting, valuable and approachable for those potential guests?

This session will walk through exactly how to set up:

Google Maps, so you can be found
Your Club Website, which is your virtual flyer, and
Your Club Facebook Account, to prove that your club is warm, active, valuable and entertaining!

You will leave with actionable steps to get ready to promote the heck out of your club and welcome guests at meetings. And all without investing loads of time, pulling out hair or wasted effort.

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