The club website functions as the online front page of your club, so it is worth the time and effort to get right; looking professional and directing visitors.

When guests visit, they know very little about you, your club and the organisation. The guest kit begins to enlighten them about the club and give enough information to have them return with a view to joining.

Google loves to prioritise Maps results in all it’s queries. And when the vast majority of people use their phone to navigate, it’s a big advantage to have your club accurately listed in Google Maps.

To enable the VPPR and VPM to keep a record of all inquiries and guests to the club, track all guest-to-member conversion processes and enable smooth handover of the role, a club must have a Guest Tracker.

A predictable and careful email invite is required. In addition to all new contacts receiving an email, all previous leads and past guests should be warmly invited to attend every meeting.

Who wants that guest to join? Everyone! Who knows how to join? Not the guest. We must be very clear in stepping them through the process of how to join. Aside from conversations in the meetings and the guest kit, this is best done via email.

Clubs need a social media presence. There are many options, but Facebook remains the best choice for 99% of clubs. A club need only be on one platform, so forget about Instagram, TikTok etc. until your Facebook page is set up.

A change to the club requires a vote of all members; including adding a new member to the club. It is also a lovely ceremony for a new member to have an official and professional and welcoming into membership of the club and organisation.

The purpose of social media is active marketing; giving social proof to the world that you are an active club to visit and join. Posts should be regular, interesting to your target market and make the club look welcoming, active, valuable and enjoyable to be a part of.

It can often take a conversation or two to get a new member to select a path and able to access their projects.